I managed UCI Applied Innovation’s Facebook, Twitter, Instagram, and LinkedIn accounts during the entire duration of my internship.
This experience was unique because there are a variety of individuals that follow the Institute’s accounts. Rather than one focused target audience, followers ranged from high school and college students who were formulating their entrepreneurial endeavors careers to the senior executives and VCs interested in the new business space. We had to define which channels were best suited to reach this diverse group.
As the Institute was very new, social media played a crucial role in creating awareness of upcoming events and the startups housed at the facility. When I began in October, only myself and two other interns that managed social media and our editorial calendar. Our communications director was hired in January and more social media interns were hired in April.
From October to June, our social media team increased social media following:
- 234 to 488 followers on Facebook
- 204 to 435 followers on Twitter
- 77 to 237 followers on LinkedIn
- 74 to 201 followers on Instagram.
In addition to drafting copy and copy-editing the captions made by interns I managed, other #social related tasks I performed included:
- updating links to social media on email templates and the website
- creating and maintaining editorial calendar
- contributing to analytics by observing what type of content performed better
- responding to inquiries and comments on social media sites
- experimenting with new content and posting times to see which ones receive the most engagement
- keeping up with the social media trends (#kuwtsmt)
- conducting research on which social media management tools to use (testing out sites like Buffer, Hootsuite, Grum,and CoSchedule)
- conducting research on social media paid advertisements and boosted posts
- reporting research findings to my supervisor and the communications director
- monitoring social postings and press about Applied Innovation and its startups.
Some examples of my work:
— The Cove (@UCICove) June 6, 2016