My midterm for my social media class seemed simple (and fun). Form a team, make a blog, publish posts, get traffic, and obtain followers. The ones who get the most traffic and followers = winners of our competition + free dinner with the Professor. But, we only had six weeks.
We had to put our coursework to practice and implement effective strategies and techniques to help us run the blog.
Thus, AnteaterEats was born.
As four of my teammates were study abroad/exchange students, the blog was inspired by how good food can link humans from around the globe together. The blog showcased our favorite dishes, restaurants, and food based in from Southern California.
I formatted the theme, created the logo and maintained the branding of the blog. I also helped publish content and promote the blog to friends and the existing food blogging community on WordPress.
We even got enough followers (54) and we had a request for a video interview with a food blogger. We filmed this video answering his questions.
In the blog competition, we were awarded second place out of thirteen teams (of 6). So we didn’t get dinner with the Professor, but we learned a lot about social media strategy, execution, and evaluation which was definitely worth it.
Or if you just want to see my posts they’re over here.